Yes, we all want to be #1 in Google for every single keyword. Well, that’s unlikely to happen, but we can still try to do our best. According to Brafton, most of the time, this means through SEO content in which people will write keywords…and keywords…and yet more…you guessed it, keywords. But what are those keywords really saying to your human readers?
For example, we may have web timesheet software used many times in our content, but we also have to explain what our timesheet software is and how it can benefit the visitor’s business. If the content is largely written to completely accommodate keywords, the descriptions of your products and why the visitor to your site needs or wants them will be lost.
So maybe you end up #1 in Google and everyone comes to your site…but if you fail to communicate what it is your selling, chances are you won’t sell it. What’s the point of being #1 in Google if it doesn’t translate to sales?
Bottom line, you have to write your content for the robots and for humans. Don’t forget the humans.
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